|Title||Amplification and Analysis of Academic Events through Social Media: A Case Study of the 2009 Beyond the Repository Fringe Event|
|Publication Type||Book Chapter|
|Year of Publication||2011|
|Editor||Wankel, C., and Wankel L.|
|Book Title||Higher Education Administration with Social Media Including Applications in Student Affairs, Enrollment Management, Alumni Relations, and Career Centers|
|Publisher||Emerald Group Publishing Limited|
|City||Bingley, United Kingdom|
Social media tools are in increasing use across higher education and Twitter hashtags, live blogs, Facebook events and Flickr groups are becoming a regular feature of academic conferences and events. In this chapter the author reflects on the experience of planning, moderating and analysing social media amplification of the 2009 Beyond the Repository Fringe event. Based upon this experience several important issues regarding social media usage are considered and a series of practical guidelines for planning amplification of higher education events are proposed.